
Detroit · 5:00 AM
Detroit statement gear, the home gym setup I actually train with, and the 135-day program I built at 47. No gimmicks. Just the work.
The Detroit lineBuilt here.
Worn by men
who show up.
Ten statement pieces for the 313 and anybody who respects it. Resurget Cineribus, Detroit Iron, First Shift, Eastside and Westside. No memes. Just the city.
Best sellers
Gift him
He started. He's showing up at 5 AM. Put it on his chest. Damn Daddy tees, hoodies and hats he'll actually wear, plus a pull-up bar and jump rope bundle if you want to go all in.
As an Amazon Associate I earn from qualifying purchases.
The Workout Daddy App
The 45-Day Reset and the 90-Day Challenge, all 135 days, with Gabriel, the Workout Daddy AI, coaching you. Day 1 is free.
Gets you in, first month included. Then 99¢ a month. Cancel anytime.
Rather train off paper? Printable workbooks, $9.99. Want me in your corner? 1-on-1 coaching.
DISCIPLINE. STRENGTH. LEGACY.
Built at 47. Earned one rep at a time. No shortcuts, no excuses, no certificate. Just proof.Questions
Day 1 is free so you can see how it works. All 135 days, the 45-Day Reset and the 90-Day Challenge with Gabriel coaching you every day, are $4.99 to get in. That covers your first month, then it's 99 cents a month. Cancel anytime.
Detroit statement tees, hoodies and dad hats, like Detroit Iron, First Shift and Resurget Cineribus, plus minimal pieces like the 5:00 AM tee and the 313 hat. Everything is printed to order and ships in about 3 to 7 business days in the US and Canada.
Yes. Follow @4theplot313 and tap the Shop tab, or buy right here. Same gear either way.
The 45-Day Reset is 44 days of bodyweight calisthenics to rebuild your base. Day 45 becomes Day 1 of the 90-Day Challenge, which brings heavy lifting back with a Max Load test every 15 days. 135 days, Dad Bod to Damn Daddy.
It was built on a man over 40. Shawn Reed started the system at 47, so every progression and rest day was tested on a body with the same recovery demands most men over 40 have. Scale it to your level and check with your doctor first.
The Detroit dad behind Workout Daddy. No certificate, just daily proof, documented on TikTok at @4theplot313.
First dibs
New designs, restocks and giveaways. Dads supporting dads.
No spam. Unsubscribe anytime. Giveaways run under posted official rules; no purchase necessary.