Detroit · 5:00 AM

Up before the city.

Detroit statement gear, the home gym setup I actually train with, and the 135-day program I built at 47. No gimmicks. Just the work.

Tees $23.99Hoodies $45.99Dad hats $29.99App $4.99
Printed to orderShips in about 3 to 7 days
Ships US & Canada$6.95 flat to the US
Pay in 4Klarna, Affirm, Apple Pay
Misprint? Replaced.See the refund policy

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Find your fit.

The Detroit lineBuilt here.
Worn by men
who show up.

Ten statement pieces for the 313 and anybody who respects it. Resurget Cineribus, Detroit Iron, First Shift, Eastside and Westside. No memes. Just the city.

Detroit Iron teeResurget Cineribus hoodieMotor City Muscle tee in olive

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What the city’s wearing.

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Gift him

For the dad putting in the work.

He started. He's showing up at 5 AM. Put it on his chest. Damn Daddy tees, hoodies and hats he'll actually wear, plus a pull-up bar and jump rope bundle if you want to go all in.

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The Workout Daddy App

Train with me every day.

The 45-Day Reset and the 90-Day Challenge, all 135 days, with Gabriel, the Workout Daddy AI, coaching you. Day 1 is free.

$4.99

Gets you in, first month included. Then 99¢ a month. Cancel anytime.

Rather train off paper? Printable workbooks, $9.99. Want me in your corner? 1-on-1 coaching.

Real footage

Day 1 to Day 87.

Back-view pullups from the start of my Reset to Day 87 of the 90-Day Challenge. My results, unaltered. Yours will vary. Same program you get in the app.

Day 1, Day 45, Day 63 and Day 87 comparison

DISCIPLINE. STRENGTH. LEGACY.

Built at 47. Earned one rep at a time. No shortcuts, no excuses, no certificate. Just proof.

Questions

Quick answers

Is the Workout Daddy app free?

Day 1 is free so you can see how it works. All 135 days, the 45-Day Reset and the 90-Day Challenge with Gabriel coaching you every day, are $4.99 to get in. That covers your first month, then it's 99 cents a month. Cancel anytime.

What's in the shop?

Detroit statement tees, hoodies and dad hats, like Detroit Iron, First Shift and Resurget Cineribus, plus minimal pieces like the 5:00 AM tee and the 313 hat. Everything is printed to order and ships in about 3 to 7 business days in the US and Canada.

Can I buy on TikTok?

Yes. Follow @4theplot313 and tap the Shop tab, or buy right here. Same gear either way.

What is the Workout Daddy Challenge?

The 45-Day Reset is 44 days of bodyweight calisthenics to rebuild your base. Day 45 becomes Day 1 of the 90-Day Challenge, which brings heavy lifting back with a Max Load test every 15 days. 135 days, Dad Bod to Damn Daddy.

Is this for men over 40?

It was built on a man over 40. Shawn Reed started the system at 47, so every progression and rest day was tested on a body with the same recovery demands most men over 40 have. Scale it to your level and check with your doctor first.

Who is Shawn Reed?

The Detroit dad behind Workout Daddy. No certificate, just daily proof, documented on TikTok at @4theplot313.

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